EXPERIENCE
Marketing Specialist 2/2019- Current
Fitdog Sports Club, LLC.
Fitdog Sports Club, LLC.
- Develop and curate engaging content for social media platforms (Facebook, Instagram, TikTok, Pinterest, Twitter and LinkedIn).
- Execute paid social media marketing campaigns, including developing, testing, optimizing, and performance analysis
- Build strategic plans for social media advertising, including targeting and spend
- Gather KPIs for internal marketing reports for upcoming content and analysis of marketing materials.
- Write and update blogs weekly to improve SEO.
- Create partnerships with industry companies and influencers for promotional giveaways and events.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create monthly reports on key metrics.
- Attend dog-related events around Los Angeles for blog content and exposure.
- Take weekly photos and videos of dogs to continue to build content library.
- Update reporting spreadsheets & review analytics.
- Increase followers and social media reach.
Social Media Manager 9/2016- 7/2017; 6/2018- Current
Ruby's Diner, Inc.
Social Media Coordinator (Freelance) 3/2021- 3/2023
zpizza
Managing Editor Sept. 2015-May 2016
Angelos Yearbook - California Baptist University
Vice President Sept. 2015-May 2016
Public Relations Student Society of America - California Baptist University
Athletics Section Editor Sept. 2014-May 2015
Angelos Yearbook - California Baptist University
Water Polo Head Coach 2012-2016
Xtreme Aquatics
Ruby's Diner, Inc.
- Managed Facebook, Twitter and Instagram at one time for Ruby’s Diner, The Beachcomber Café, and Lighthouse Café.
- Developed social media campaigns based on analytics, target audience and market trends unique to brands in order to drive website traffic, generate leads, build community engagement, and grow brand awareness.
- Tracked, measured and analyzed metrics to report on ROI.
- Communicated directly with our PR agency to coordinate media efforts.
- Led local store marketing initiatives, which called for creating new loyalty and fundraising programs, managing booths at sponsored events, and providing essential point-of-purchase materials to store managers.
- Worked directly with our partnered digital marketing agency to help create and track all remarketing ads and growth campaigns.
- Created all written content as the project manager for the launch of Ruby's Diner's newly designed website.
- Photograph and edit all professional photos for website, marketing materials and social media.
Social Media Coordinator (Freelance) 3/2021- 3/2023
zpizza
- Learn, understand, and advocate (internally and externally) the voice, tone, and visual identity of the team’s brand and social media presence.
- Develop and curate engaging content for social media platforms (Facebook, Instagram & Twitter).
- Interact with users and respond to social media messages, inquiries, and comments.
- Monitor social media channels for industry trends.
- Create bi-weekly social media content calendars to publish across all platforms.
- Photograph and edit all professional photos for website, marketing materials and social media.
- Design marketing materials for franchise locations (posters, daily promotions, special events)
Managing Editor Sept. 2015-May 2016
Angelos Yearbook - California Baptist University
- Overlooked and managed the publication’s editorial activities, created story ideas and content, enforced deadlines and approved stories for print.
Vice President Sept. 2015-May 2016
Public Relations Student Society of America - California Baptist University
- Assisted the president in coordinating and directing committee activities and chapter operations, as well as the scheduling of speakers for events.
Athletics Section Editor Sept. 2014-May 2015
Angelos Yearbook - California Baptist University
- Managed all contributing writers, created and edited stories for the section, and provided ongoing updates to the EIC, implementing relevant feedback to the stories contributed.
Water Polo Head Coach 2012-2016
Xtreme Aquatics
- Responsible for teaching necessary skills of water polo to boys and girls that were 14 years and younger.
- Interacted with athletes and parents in a courteous and professional manner.
EDUCATION
California Baptist University 2012-2016
Bachelor of Arts, Public Relations (Journalism minor)
Bachelor of Arts, Public Relations (Journalism minor)
- Starting goalie on a NCAA women’s water polo team.
- Applicable Media and Communications coursework: Principles of Marketing; Social Media Strategies; Public Relations Writing, Campaigns and Strategies.
AWARDS
Sports Story of the Year (9th Place) 2016
Associated Collegiate Press
Sports Picture of the Year (3rd Place) 2016
Associated Collegiate Press
Associated Collegiate Press
Sports Picture of the Year (3rd Place) 2016
Associated Collegiate Press